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What we offer

  • Brand strategy
  • Creative services
  • Brand identity & development
  • Media planning, buying & monitoring
  • Digital services
  • Themed Brand Collateral

Who we are

  • Our journey
  • The fire family
  • Working with us

How we do

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  • The fire clients
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2nd Floor, Nyonyi Gardens
16/17 Wampewo Avenue, Kololo

+2567 59800550

info@fireworks-advertising.com

Brand Strategy
... the road to becoming a successful category king

We are your partners in tailoring successful strategic communications

Brand strategy establishes a marketplace position in order to communicate what a company, product or service does and who it’s for. Companies with strong brand strategy often achieve their goals even in growing markets, but in cases where the market is right but the strategy is frail, brand fatality often follows initial sales success.

Every journey to becoming a category king begins with a thoroughly thought out, well- defined and executed strategy. In order to become a category king, one must go beyond product and company design. Category kings shape and own their sector to complete the magical triangle, which includes product, company and category design. A combination of these three gives one the ultimate competitive advantage.

fireworks Advertising helps you achieve a fine balance between thematic brand communications and short-term promotional campaigns. Where your entire brand needs an overhaul, we can discuss how to assist you with planning and execution of your rebranding campaign.

Business Strategy

We develop a long term plan of action to achieve particular objectives and optimize financial performance

Commercial Strategy

We help improve the company’s positioning in the market to leverage the pricing policy and relations with clients and partners.

Marketing Plan

We design measurable activities with intention of growing the customer base and developing customer loyalty.

Communication Plan

We develop and promote the product’s reputation using a variety of quantifiable media.

It all begins with your objectives

The planning process starts with a detailed understanding of your marketing objectives and target market. Extensive research helps us build your plan and propose effective business and commercial strategies.

Once strategies are agreed upon, we start implementing these in a way that enables your business get the best value for your investment.

Learn more about our work

Let's make your brand great!

We have a wealth of experience in providing strategic communications advice on brand positioning. The ultimate goal is to create top of mind awareness on the consumer’s mind; associating something desirable and specific with your brand and setting it apart from the rest of the marketplace.

In order to achieve this goal, developing communication and marketing strategies is an ongoing activity that underpins all the advertising tasks we implement for our clients.

  • Do you need us to work with you to develop credible core messages?
  • Do you need advice on how the message should be communicated?
  • Do you need advice to whom the message should be directed?
  • Or do you need advice on when it should be communicated and how often it must be repeated?

If your answer is “Yes” to any of these question...

Get in touch with us today

UEFA Champions League

CenteVolution

Develop an Integrated marketing campaign to position Centenary Bank as the go-to bank for the youth and millennials.  

NSSF: Friends with Benefits Season 1

Create an exciting & engaging campaign that will unpack the value of saving with NSSF and entrench the belief that NSSF pays in peoples minds.

Supa Woman Club

Create inroads in the women’s segment and position the bank to dominate the women’s banking segment

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