The Task

Develop an Integrated marketing campaign to position Centenary Bank as the go-to bank for the youth and millennials.  


Conducted a dip stick research into the youth segment & generated insights upon which we based our strategy and campaign.


Create a special account that is relevant to the youth in terms of features as well as look and feel while positioning the Bank as a partner that understands their challenges and needs.


Successfully launched an attractive youth product that has resonated well with the youth and has brought in droves of students and other young people.