There are many avenues for conveying advertising. These include: publications, television, radio, billboards, transit advertising, the internet and many others.
As Jakeman rightfully states, “The irony is that while there have never been more ways to reach consumers, it has never been harder to connect with consumers.” However, our media team combines local knowledge with globally tested media planning and monitoring tools to ensure every communication connects with its intended audience.
We align communication activities to coincide with the peak consumer exposure times.
We measure and analyze the results of a campaign to ensure a return on investment and achievement of your goals.
We provide a detailed analytical media assessment of the performance of a campaign.
We identify strengths and weaknesses of campaigns in the post launch phases.
We select and combine optimal media platforms to achieve the marketing campaign objectives.
In today’s competitive business world, it is important to make sure your media mix is the most effective and cost efficient mix of media to deliver your message. Choose the wrong mix, and you can potentially lose money quickly with mediocre to poor results, like John Wanamaker explains, “half the money I spend on advertising is wasted, the trouble is I don’t know which half”.
Let’s prevent this from happening – together! We can help you develop winning media plans that support your overall marketing goals and strategies, deliver your brand message directly to their target audience and integrate feedback and statistics so that the media plan can be refined and improved over time.
We use our extensive experience and media reach to choose the right mix of media across a broad spectrum of channels to produce the best results for YOU!Let's start your project today!