NSSF Corporate Rebranding
The Task
In view of the poor brand image and perception in the market, review the brand and recommend way forward
Approach
Conducted research & analysis, internal workshops, processes audit and made recommendations.
Strategy
Rebrand NSSF in order to open a new clean chapter with a renewed promise.
Results
Strong vibrant brand with 6 trillion shillings from 2 trillion in 2011 and serving 1.6 members.