Project summary
Client
Supa Woman Club
The Task
Create inroads in the women’s segment and position the bank to dominate the women’s banking segment
Approach
Conducted research & analysis and recommended a unique product targeted to women
Strategy
Create & own a women’s movement or club to save and invest with a view to engage, empower Ugandan women to succeed financially.
Results
1300 accounts opened within 6 months and successful positioning of the bank within women’s segment