NSSF: Friends with Benefits Season 1
The Task
Create an exciting & engaging campaign that will unpack the value of saving with NSSF and entrench the belief that NSSF pays in peoples minds.
Approach
Create a cause: Inspire people that are experiencing the benefits of saving with NSSF to share their success stories of how their benefits where used to create a better life for them and their loved ones.
Strategy
Create a platform (Friends with Benefits TV Show) where NSSF beneficiaries can tell their stories & get the public involved in voting for the most inspiring stories to be awarded cash prizes.
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Results
450 inspiring stories providing evidence that NSSF pays and contributes to a better life after retirement. Project is still on-going
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