Project summary
Client
CenteVolution
The Task
Develop an Integrated marketing campaign to position Centenary Bank as the go-to bank for the youth and millennials.
OUR APPROACH
Conducted a dip stick research into the youth segment & generated insights upon which we based our strategy and campaign.
STRATEGY
Create a special account that is relevant to the youth in terms of features as well as look and feel while positioning the Bank as a partner that understands their challenges and needs.
RESULTS
Successfully launched an attractive youth product that has resonated well with the youth and has brought in droves of students and other young people.